New Balance

Founded in 1906 by William J. Riley, in 1971 it became the property of Jim Davis, who was responsible for the logo by which we identify the brand today, and for the design, craftsmanship, and quality that define New Balance's philosophy. At Consuela Store, you can find their most exclusive models, such as the 576, 991, and 1500 Made in UK or the 997 and 998 Made in USA.