Asics
Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, as the Onitsuka Company, it changed its name in 1997 to ASICS, an acronym for Anima Sana In Corpore Sano. A benchmark in the sports world, ASICS is one of the most highly regarded brands in the performance category. At Consuela Store, we focus on its sportstyle models, which incorporate updated technology for its old-school models, such as the Gel Kayano, Gel Sonoma, and Gel NYC.
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